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How to Match Colors and Prints in T-Shirt Design

How to Match Colors and Prints in T-Shirt Design


Color is more than aesthetics—it’s communication. In custom t-shirt design, choosing the right shirt color and matching it to your print determines how effective and visible your message will be.

Here’s how to get the most out of color and print alignment:

1. High Contrast = High Visibility

  • Dark print on light shirts

  • Light print on dark shirts


    Simple but incredibly effective.

2. Stick to Brand ColorsUse your official brand colors (HEX/Pantone). Inconsistency weakens brand identity.

3. Screen ≠ FabricA color that looks vibrant on screen may appear dull on cotton. Always test before bulk production.

4. White Isn’t Always RightWhite shirts are classic, but sometimes too plain. Try pastel bases for a softer yet unique look.

5. Use Color Psychology

  • Blue: Trust & calm

  • Red: Energy & urgency

  • Green: Natural & fresh

  • Black: Bold & premium


    Match your color to your message.

6. Match Color to Print Method

  • DTG works best on light bases

  • Screen printing suits dark colors too

  • Sublimation only works on light polyester fabrics

At Printify360, we offer color consulting and mockups for every order.Let’s build your shirt to make your message pop



@printify360


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