What is Fulfillment? How the Order Fulfillment Process Works in E-commerce In e-commerce, selling a product is just the beginning. Getting that product to the customer—quickly and accurately—is what truly defines your brand experience. That’s where fulfillment comes in. Fulfillment is the process of receiving, packing, shipping, and tracking orders to customers. It covers the entire logistical journey from warehouse to doorstep. How Does Fulfillment Work? You ship your produ