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What is White Label? How to Sell White Label Products in E-commerce

What is White Label? How to Sell White Label Products in E-commerce

If you're stepping into the world of e-commerce, you've probably heard the term "White Label." A white label product is created by one manufacturer and sold under different brand names by multiple businesses.

This model offers a fast, low-cost entry into the market—perfect for entrepreneurs who want to sell without manufacturing.

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How Does White Label Work?

A manufacturer develops a standard product. Different companies then rebrand this product with their own logo, packaging, and name. The product is the same—but the branding is different.

For example: A single email marketing software can be sold by multiple agencies, each under their own custom brand name. The core software remains unchanged.

White Label vs. Private Label:

  • White Label: Same product, sold by multiple brands

  • Private Label: Unique branding and sometimes product customization for one seller

Benefits of White Label:

  • No need for your own manufacturing

  • Faster time to market

  • Common in software, cosmetics, and supplements

  • Low-risk testing of product ideas under your brand

Who Is It Best For?

White label is ideal for businesses that want to sell branded products without investing in production. It's popular among digital agencies, e-commerce startups, and small brands.


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If you're looking to start your e-commerce journey with ready-made products under your own brand, Printify360 is here with custom posters, t-shirts, and home décor solutions.



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